The South West has a coastline with some of the best surfing beaches in the State, towering forests and established wine regions.
The region's mild climate and diverse natural attractions draw more domestic and international visitors than any other part of regional Western Australia.
With an international reputation as a producer of premium wines, unique opportunities for growth in wine tourism are emerging.
It is expected tourism will continue to develop as a major contributor to the region's economy as visitors are increasingly attracted to the unique South West lifestyle.
Nature based or eco-tourism is emerging as an area with significant potential for growth.
The South West's proximity to Perth, and availability of high quality accommodation and conference facilities makes it an ideal choice for conferences, meetings and seminars.
Visitors to the region are as diverse as people themselves. From budget-minded backpackers, to jet-setters looking for that unique indulgence, the South West has it all.
The South West Development Commission aims to ensure the tourism sector continues to develop and provide significant benefits to the region. Find out more about our key initiatives in tourism development.
Our Projects section has information on the latest tourism projects.
Go to our statistics section for more information on visitor numbers and tourism expenditure.