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Shire of Augusta-Margaret River

The Shire of Augusta-Margaret River is a popular tourist destination, with people attracted to its fine wines and vineyards, cave formations, scenic forests, national parks, restaurants, art galleries, coastal scenery and world class surf beaches.

Viticulture and wine processing are critical to the strength of the local economy. The local wine industry has experienced strong growth and the area is recognised as a world-class producer of premium wines.

Surfing is also important, bringing in a large proportion of the tourists that support the town. As with any area catering to thousands of tourists in a year, the Shire of Augusta-Margaret River has a thriving hospitality and retail sector.

There also continues to be substantial farming activity, primarily beef and dairy, in the shire. Value adding to produce is significant, with locally made dairy products and boutique gourmet ranges widely available.

The Margaret River townsite celebrates 100 years in 2013.

Margaret River is a SuperTown.


Visit the Margaret River Region website for detailed information on local attractions, events, tours and accommodation options.

Shire statistics

Towns & communities
Augusta, Margaret River, Cowaramup, Gracetown, Prevelly Park, Gnarabup, Witchcliffe, Karridale, Rosa Brook
Local industries
Dairying, Beef, Sheep, Deer, Fishing, Timber, Market Gardens, Viticulture, Tourism, Timber Crafts and Furniture Making, Arts and Cottage Industries
Resident population / annual growth rate
Building value
Residential / non-residential building values
Number of residential building approvals
Labour market
Labour force / unemployment rate
Average income
Average taxable income per annum $58,121
Value of agricultural production

ABS Census data

Community Profiles
Census QuickStats

Cape Leeuwin Lighthouse

Cape Leeuwin Lighthouse

Margaret River Chocolate Factory

Margaret River Chocolate Factory

Jewel Cave

Jewel Cave