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Shire of Augusta-Margaret River

The Shire of Augusta-Margaret River is a popular tourist destination, with people attracted to its fine wines and vineyards, cave formations, scenic forests, national parks, restaurants, art galleries, coastal scenery and world class surf beaches.

Viticulture and wine processing are critical to the strength of the local economy. The local wine industry has experienced strong growth and the area is recognised as a world-class producer of premium wines.

Surfing is also important, bringing in a large proportion of the tourists that support the town. As with any area catering to thousands of tourists in a year, the Shire of Augusta-Margaret River has a thriving hospitality and retail sector.

There also continues to be substantial farming activity, primarily beef and dairy, in the shire. Value adding to produce is significant, with locally made dairy products and boutique gourmet ranges widely available.

The Margaret River townsite celebrates 100 years in 2013.

Margaret River is a SuperTown.

Attractions

Visit the Margaret River Region website for detailed information on local attractions, events, tours and accommodation options.

Shire statistics

Towns & communities
Augusta, Margaret River, Cowaramup, Gracetown, Prevelly Park, Gnarabup, Witchcliffe, Karridale, Rosa Brook
Local industries
Dairying, Beef, Sheep, Deer, Fishing, Timber, Market Gardens, Viticulture, Tourism, Timber Crafts and Furniture Making, Arts and Cottage Industries
Population
Estimated resident population
13,608
Annual growth rate
3.4%
Building value
Total value of building approvals $89m
Residential approvals $79.4m
Non-residential approvals $9.6m
Number of residential building approvals 256
Labour market (a)
Labour force employed 8,384
Unemployment rate 3.7%
Average income
Average taxable income per annum $58,121
Agriculture
Total agricultural land holdings
64,483 hectares
Number of farms
403
Value of agricultural production
$72 million

Sources

(a) Department of Education, Employment and Workplace Relations, Small Area Labour Markets - Australia.

ABS Census data

Community Profiles
Census QuickStats

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Margaret River Wine Region

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